BetterBrain

Client

BetterBrain

Designer

Pinyi

Project Timeline

2023

Brand identity for a health startup focused on brain health.

Brand Design

Logo Design

Visual Identity

Background

The health startup BetterBrain believes in the power of science to promote healthier brain living for all. They offer in-depth health assessments, one-on-one professional counseling, and tailored health plans to improve brain health.

Challenge

In the health field, establishing a professional image and trust is crucial. BetterBrain understood the importance of creating a brand image that is both professional and caring to instill trust and confidence in clients from their first interaction.

Action

To achieve this, Undef Design delved into BetterBrain's mission and values and created a new brand identity based on the initials 'B' of the brand name and symbols representing the brain shape and infinity. This included logo design, brand color schemes, and a visual identity system aimed at conveying BetterBrain's professionalism and passion for brain health science at every touchpoint.

Results

The BetterBrain team was highly satisfied with the brand identity update, which not only enhanced their professional image but also earned more trust and support from clients.

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