Background

Bringing an interior to life in 3D has traditionally meant wrestling with professional modeling software — a steep learning curve that keeps spatial design out of reach for most people. Eidos set out to change that, powered by Aether, a text-to-scene model that generates high-fidelity 3D interiors from a simple floor plan or prompt. Our role was to design the product that makes this technology approachable: a place where anyone can describe a space in plain language and watch it take shape.

Challenge

A generative 3D tool has to reconcile two very different worlds — the precision of a spatial editor and the openness of a conversation. Users needed to manipulate a live 3D scene, browse furniture libraries, swap styles, and fine-tune dimensions, all while talking to an AI assistant that interprets intent. The challenge was to make the AI feel like a collaborator rather than a command line, keeping the canvas the hero while the conversation guided it — without the interface collapsing under the weight of so many capabilities.

Action

We structured the product around a clear journey: from an inviting marketing site that frames the vision, through a calm dashboard of scenes and templates, into a focused design workspace. In the editor, the generated 3D scene takes center stage as an explorable dollhouse view, paired with a conversational Spatial AI panel where users create, restyle, and refine — "create a house with MUJI style," "increase sofa width by 30cm" — and watch renders appear inline.

We designed the AI responses to be transparent and actionable, surfacing detected floor maps, suggested next steps, and confirmation prompts so users always understand what the system is doing. Supporting tools — furniture libraries, style explorers, floor-map overlays, save and export — are tucked into the periphery, one tap away but never crowding the scene. For the brand and marketing surfaces, we used a deep, cinematic dark theme with luminous purple gradients to convey a sense of generative possibility, balanced by a clean, light product UI built for long, focused work.

Results

Eidos turns 3D interior design from a specialist craft into an open, conversational experience. By pairing an explorable 3D canvas with a Spatial AI assistant, the product lets people move from a flat floor plan to a furnished, render-ready scene without ever opening traditional modeling software. The result is a cohesive system — from landing page to live editor — that makes a genuinely advanced generative engine feel intuitive, expressive, and within everyone’s reach.