g.force
Client
g.force architect & planners
Members
Pinyi
Platform
Brand Website
Project Year
2024
A brand website for g.force architecture studio—composed dark tones with a stroke of red, framing its architectural expertise.
Background
g.force (Chiu Fu-Shun Architects) is a young, experimental studio with over twenty years of experience and a hundred-plus completed projects, overseeing everything from spatial concept to on-site construction. They needed a website just as considered—one that lets the work speak for itself.
Challenge
The power of architecture lives in the photography itself, but a site that simply arranges photos into a grid reads as cold and characterless. The challenge was to let architectural photography lead while building a distinct brand presence, guiding visitors smoothly through a restrained layout.
Action
We grounded the design in deep dark tones with a single stroke of red as the brand mark, setting a composed, contemporary tone. The home page drifts project thumbnails along a horizontal axis with the "g.force" wordmark layered over them—the work is the hero; below, an "About" section and the figures "20 years, 100 projects" back it up, while full-bleed photography and concise notes tell each project’s story. Type, spacing, and motion stay tightly consistent, so a sense of craft seeps from every detail.
Results
The result is a quiet yet weighty brand site—it puts architectural photography first, frames the work with restraint, and clearly conveys g.force’s devotion to quality and detail.
Next Project
Taipei Performing Arts Center
Client
Taipei Performing Arts Center
Members
Pinyi, Jenny, Yung An
Platform
Marketing Website
Project Year
2025
