IOST Website
A redesigned brand website for a blockchain technology company.
Background
IOST is a global team specializing in high-performance blockchain technology. As their business expands and gains more international exposure, they sought a modern and distinctive brand identity to better communicate their technical strengths and enhance the user experience of their website.
Challenge
The original website had a dated visual style and lacked the ability to reflect IOST’s innovation and global positioning. Additionally, the site structure was fragmented, and its technical content was hard to digest for general audiences, with insufficient clarity and guidance.
Action
We began with brand strategy and visual language, redesigning the color system, typography, and illustrations to create a futuristic and cohesive brand presence. The website architecture was also overhauled, reorganizing content modules and navigation tailored to different user groups. Complex blockchain concepts were translated into clearer, more user-friendly formats, resulting in a brand experience platform that is both engaging and informative—strengthening IOST’s professional image in the blockchain space.
Next Project
xCurrency
Client
xCurrency
Team
Pinyi, Edward
Project Year
2024
